MedAccess is the first of its kind: a UK based social finance company with the pioneering mission to make global healthcare markets work for everyone. They supply expertise, advice and analysis to client companies, national governments, the UN, NGOs and philanthropists who share their vision of better healthcare markets for all.
We worked closely with senior management to define the MedAccess purpose, principles and positioning to capture the innovation and social mission at the heart of the brand.
STRATEGY AND POSITIONING
BRAND LANGUAGE GUIDE
LOGO AND VISUAL IDENTITY
WEBSITE DESIGN AND BUILD
We finance health products to save and improve lives.
We use innovative finance to make medical products more affordable and accessible in under-served markets.
Once the global, equitable, visionary nature of the business was captured, we aligned this with a conceptual logo marque and visual identity that saw expression through a new website, range of document templates, photography and comprehensive set of brand guidelines.
MedAccess now has the tools to manage its brand and maximise the effectiveness of communications to build awareness, confidence and trust in its noble mission.
“VGROUP helped us to find our voice and project our personality using their BrandVision framework.”