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Connections Recruitment Consultants

A brand to match all ambitions

In the increasingly sophisticated recruitment sector, Connections needed an edge in the market and a focus for their team. They asked us for a new brand centred on a big idea.

Our solution tapped straight into the values and ambition of three core audiences. ‘Ambitions_matched’ has instant appeal for clients, candidates and employees alike; meanwhile the contemporary visual identity is alive with connections.

Integrated across all company communications, the new identity focuses the business strategy around a vibrant brand strategy: Connections_reinvented.

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  • BRAND POSITIONING
  • LOGO & VISUAL IDENTITY
  • STATIONERY
  • COPYWRITING
  • WEBSITE DESIGN
  • RESPONSIVE WEB DEVELOPMENT
  • PHOTOGRAPHY & ART DIRECTION
  • SYSTEMS INTEGRATION
  • SIGNAGE DESIGN
  • BRAND LAUNCH PRESENTATION

Right from the start VGROUP understood we were a B2B services business looking not only to define our brand but also to communicate this through a distinctive visual identity. Every step of the way from defining exactly what deliverables we could expect through to a passionate involvement in the finished designs, the team shone. I’d have no hesitation in recommending VGROUP and hope to work together in the future

Henry Wellesley-Davies
Head of Operations and Major Accounts
Connections

Fox & Rose Luxury online clothing retailer

Fashioning a new ecommerce brand

Beautiful. Elegant. Seductive. Fox & Rose’s ethos reflects its collections: luxury lingerie hand-selected from the best British designers. But as a start-up in the competitive world of online retail, the company had to stand up and stand out immediately.

We created a beguiling brand that exuded heritage as well as luxury. The ecommerce website is a pleasure to view and use. The identity runs exquisitely across packaging and stationery. The results can be seen in press coverage, customer praise and growing sales.

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  • BRAND POSITIONING
  • LOGO & VISUAL IDENTITY
  • PACKAGING
  • PRINT MANAGEMENT
  • ECOMMERCE WEBSITE DESIGN
  • PHOTOGRAPHY & ART DIRECTION
  • VIDEO PRODUCTION

VGROUP took the care to understand the concept behind Fox & Rose and the brand values as well as experience we wanted to create. After several exploratory meetings, they quickly came up with a solution, which aligned with our vision for the brand. They developed it further from print to web and packaging. Design of the website was professional, quick and considered. The result is both an extremely attractive and usable intuitive ecommerce site. I believe the quality of VGROUP’s work has been a key contributor to the success of Fox & Rose thus far.

Alexandra Miro
Director
Fox & Rose

Intelogy Business Systems Technology

Intelligent technology brought to life

When a business with ambitions doubts its name, it’s time to change. Tasked with renaming and rebranding BMN – a meaningless three-letter acronym – we began by defining their brand and positioning. The name ‘Intelogy’ was conceived from uncovering their core insight; ‘Intelligently Enabled Business Technology’.

Application of the brand included planning, designing and project managing their office environment. From wall colours, furniture and fabrics to lighting, signage and manifestations, the results have increased efficiency, boosted morale and given the marketing team the tools they needed to grow the business.

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  • BRAND STRATEGY
  • NAMING
  • LOGO & VISUAL IDENTITY
  • STATIONERY & FORMS
  • WEBSITE DESIGN
  • WORKSPACE DESIGN
  • WORKSPACE FIT-OUT
  • SIGNAGE

VGROUP worked with us to develop a new identity that much more effectively reflects our core values and services. They provided reassurance and leadership throughout a comprehensive rebranding and office refurbishment programme bringing relevant experience, empathy and a flexible approach. Their creative services, design concepts and communications were backed up by a depth of analysis, consideration and thought… they have undoubtedly helped place Intelogy firmly on the path to future growth.

Ryan Green
Managing Director
Intelogy

Investance Group Management Consulting

A new brand vision for global success

Investance is a global management consulting success story, averaging 45% annual growth as it approached its tenth anniversary.

Ever-progressive, the firm saw the need to raise awareness of its financial services expertise via a new brand communications strategy. The new logo, visual identity and website we created were at the heart of this.

With over 70 clients in ten countries and 300 employees in France, North America, The Netherlands, Hong Kong, Singapore, India and the UK, Investance now has an exciting brand platform driving its phenomenal growth.

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  • BRAND POSITIONING
  • LOGO & VISUAL IDENTITY
  • BRAND GUIDELINES
  • WEBSITE DESIGN & DEVELOPMENT
  • LITERATURE
  • DIGITAL TEMPLATES
  • ILLUSTRATION & ART DIRECTION
  • EXHIBITION STANDS
  • BRAND LAUNCH PRESENTATION

Just to say many, many thanks to all the VGROUP team for a fantastic job on our branding and website. It is a huge leap forward for the company and I know we can build on this for the future. We look forward to working with you on this project going forward as well.

Simon Drury
Global Head of Marketing
Investance Group

Natures Way Foods Fresh produce manufacturing

Growing a brand inside out naturally

Supplier of ready-to-eat salads to the nation’s supermarkets and food service companies, Natures Way Foods has a vision to be Europe’s best prepared-produce supplier. Guided by its ‘Good to Great’ strategy, it recognises the importance of a strong brand in getting there.

Our partnership with NWF has certainly been productive. It began with a new identity built around a suitably fresh and friendly logo. We then rolled this out across digital and offline channels, and have worked on several related branding and design projects since.

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  • BRAND ARCHITECTURE
  • LOGO & VISUAL IDENTITY
  • EMPLOYER BRANDING
  • BRAND GUIDELINES
  • LITERATURE
  • PACKAGING DESIGN
  • PHOTOGRAPHY & ART DIRECTION
  • WEBSITE DESIGN & DEVELOPMENT
  • DIGITAL PRESENTATION
  • SIGNAGE SYSTEMS
  • INTERIOR DESIGN

I’ve worked with many agencies for many years – good and bad – and I’ve only ever stuck with ones that I enjoy working with and those where there is a joint respect and understanding for each other’s roles and skills. I feel a huge degree of warmth and empathy with VGROUP which makes me feel comfortable and able to trust you to get on with things with the right interests and vision at your heart.

Sarah Baldock
Sales and Marketing Director
Natures Way Foods

Baringa International Management Consultants

Rebranding the UK’s Best Workplace 2013

Specialist consultants in energy, utilities and finance, Baringa Partners (formerly The Structure Group) have ranked in the top three for the sixth year by the Great Place to Work® Institute.

We helped them capture their strong values and clear personality – quality-focused and professional yet warm and approachable – in an inspiring name and brand identity.

With this bold new showcase (and brand management support to make the most of it), Baringa Partners now looks and sounds every bit as impressive as its unique culture feels.

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  • STRATEGIC BRAND EVALUATION
  • NAMING
  • LOGO & VISUAL IDENTITY
  • BRAND GUIDELINES
  • BRAND LAUNCH PRESENTATION
  • WEBSITE DESIGN & DEVELOPMENT
  • LITERATURE
  • PHOTOGRAPHY & ART DIRECTION
  • EXHIBITION GRAPHICS

I just wanted to also drop you a note to thank you for everything VGROUP has done to help us with this launch. The quality of the website, the literature, the logo, etc has been absolutely top class. I know a LOT of hard work and creative thinking went into the rebrand launch, so I wanted to send out my personal thanks.

Mohamed Mansour
Managing Partner
Baringa Partners LLP