RWB

Europe’s largest marketplace conference

A strong brand to unite an industry

RWB (Retail Without Borders) is Europe’s largest online marketplace conference. Offering the latest digital insights and market intelligence, RWB’s purpose is to support online retailers by removing the complexity of selling into new markets.

This is a rapidly growing sector and RWB was keen to move with the times. We worked with RWB to define a new proposition and positioning, then set to work on a logo, visual identity, website and brand guide.

BRAND STRATEGY
LOGO & VISUAL IDENTITY
WEBSITE DESIGN
STATIONERY
PRESENTATION PPT
BRAND GUIDELINES

RWB Hero Image
RWB Logo
RWB Mono Logo
RWB Logo
RWB Logo

Despite the challenges of COVID-19, the new brand has helped RWB bring the industry together in all-new ways.

RWB 2023 will be hosted in the heart of London at the prestigious Business Design Centre as well as streaming the Conference via their online event platform to engage with attendees from over 134 countries, spanning the entire industry.

RWB People
RWB Colour Chart
RWB Laptop Homepage
RWB Business Cards

“We approached VGROUP with a brief to rebrand Retail Without Borders – Europe’s largest online marketplace conference. We are extremely pleased with the quality of the new look and feel the team created for us, which is fresh, modern and precisely hits the brief we originally presented at the outset of the project. I was particularly impressed with how quickly the team reverted with their ideas and were always on hand to support with honest advice on the creative vision throughout the process.”

Ellie Thompson | Retail Without Borders | Marketing Director
RWB Laptop Brand Guide
RWB Brand Guide