News / acumen

 

Dynautics are providers of intelligent technology for unmanned marine missions worldwide. With over 20 years’ experience the business – formerly known as H Scientific, asked VGROUP to develop their proposition, positioning and brand identity to prepare the business for growth.

We began by renaming the company ‘Dynautics’ and developing a core insight and tagline ‘Intelligent Marine Technology’. A new logo and visual identity was designed to work alongside an integrated suite of communications, including a new website at dynautics.com.

With a strong brand strategy and identity aligning their business, the new brand was launched to much acclaim at the Oceanology International Exhibition in March 2018.

Dynautics are now confident in the level of professionalism they project, and the transformational effect the rebrand has made with both employees and clients. The business is set for growth.

To see the full case study click here >>

Our thanks to VGROUP for delivering a new brand, from decision to launch, in just over two months! Within that time, they built the brand matrix; helped us to come up with a new name; created a distinctive new logo; designed a whole new look and feel; and created a superb new web site – against a hard deadline. By the time we launched the new brand at Oceanology International, everything was in place. Overall, VGROUP have impressed us with their professional expertise and creativity, and the result is superb.

Dr Henry Robinson
CEO
Dynautics Limited


Acumen - Brand Attraction

 

Our latest Acumen investigates some of the ways in which marketeers and brand owners can learn from the science of love and dating to make more effective approaches and build stronger relationships.

It looks at how brands can use this knowledge to create experiences that are about trust, charm, humour, excitement, intimacy and escalation.

Download – Brand Attraction

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We’re thrilled to announce that VGROUP has been acquired by integrated marketing services agency O&G. The VGROUP name and brand will be retained but now with a greater range of in-house services supporting our specialist branding offer, including web development, advertising and digital marketing.

If you have any questions, we’d love to talk them through with you. Otherwise, we look forward to supporting our clients in more ways than ever.


In 2009, Crunch’s affordable, user-friendly online service changed the accountancy game for good. The company has grown to become a top 100 accountancy firm with over 10,000 active customers and an offer that extends beyond accounting for small businesses and the self-employed.

During 2016, Crunch launched an extended series of products and services, from investments and pensions to mortgages and insurance. The business had fundamentally evolved. Its brand needed to as well.

 

LOGO

 

A bold name like Crunch needs no frills. At the heart of the new identity, we put a confident, friendly, professional logo, with the versatility to use the ‘C’ as a favicon and social media icon.

The company’s passion and sense of fun is conveyed in the contemporary logo font and fresh colour palette.

With lots of white space, clear messaging and room to breathe, the identity breaks with the grey and boring image of accounting and communicates a vital energy to Crunch’s audience of free thinkers and entrepreneurs.

 

Primary COLOURS

 

Passion red is, naturally, the first-choice colour, accented by blue and green, with white and dark grey used for text and icons.

 

Secondary COLOURS

 

The secondary palette of soft tints plays an important background role (much like any good accountant!).

 

Stationery

 

Here’s a snapshot of the brand identity in action on their stationery… the roll-out continues across all their communications.


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