Insights

Take the Branding Test

Answer a short questionnaire and we’ll send you a personalised report with feedback tailored to your business. It only takes a few minutes and there’s no obligation! Our questionnaire has been designed to show businesses their blind spots and provide instant, actionable steps on how to develop a strong brand.

 

Solsta rebrand

Solsta plays an enormous role in the world of tech innovation by distributing some of the smallest items money can buy: semiconductors and related components and modules. It’s an essential player in the electronics community, bringing together inventors and entrepreneurs to turn ideas into plans, and plans into products.

The company came to us in its previous incarnation as Solid State Supplies plc, looking for a name change and a reinvention of its brand to articulate more boldly its unique position in the market.

Read full case study

Corporate branding is a crucial aspect of any business, regardless of its size or industry. It is the process of creating a unique identity and reputation for a company that sets it apart from its competitors. While blue-chip companies have been known to invest heavily in their branding efforts, small and medium-sized enterprises (SMEs) can also learn from their strategies and reap the benefits of a well-crafted brand identity.

DownloadCorporate Branding: Lessons for SMEs

 

BrandLabs are workshops designed to give companies an objective expert view of your business through the lens of your brand. Based on our proven workshop methodology, it’s a perceptive, participative and productive way to uncover new ideas and energy for your business in a process we call ‘constructive provocation’.

Together we’ll apply powerful tools and exercises to get up close and personal with your brand. We’ll work through key business issues, analyse your real points of difference, explore opportunities in your market and start to define your brand proposition and positioning.

Our expert team of brand consultants and designers will ask some challenging questions and reveal some critical answers for your business. And more than likely, you’ll have a lot of fun along the way.

To find out more, download our BrandLab information pack.