News / acumen

O&G use inspired, results-driven marketing ideas to help companies communicate creatively, memorably, persuasively and profitably. It’s a philosophy 40 years in the making, trusted by long-standing clients. The agency acquired VGROUP in 2018, so no pressure then when it came to help them stand-out in a fiercely competitive sector!


Working closely with the directors, we defined their values and key messaging and brought their results-driven approach to the fore with a core insight: we create to convert.



This developed into a creative, flexible typographic messaging platform – we create campaigns, brands and websites, to – we convert perceptions, awareness and sales. Their name was shortened from ‘Oliver & Graimes’ to ‘O&G’ and an elegant, hand-crafted logotype designed to accompany an exciting colour palette.



Working closely with their creative studio, we styled a range of communications from stationery and forms, to proposals and website The agency is now set to build on ambitious expansion plans using a focused strategic brand matrix, and a contemporary visual identity toolkit. Cheers O&G!

Azneo get it. People want to shop a lovingly curated collection of ethically produced, hand made products from around the world. They want them effortlessly shipped to their home by a reputable company, safe in the knowledge that the purchase won’t harm anyone in the supply chain. Surely, that’s not too much to ask. So, they’re rewriting the rules of retail.


A bold and confident logo design followed a naming and strategic brand positioning exercise defining their guiding principles and beliefs. We worked with the Azneo team from Asia and developed brand and language guidelines and a visual identity guide including fonts, colour palette and a fresh new visual style which manifested in a new e-commerce website –






Sometimes marketers tell us it’s hard to explain why having a strong brand is so important to a B2B business, especially when trying to secure budgets from Directors for whom branding can be something of an enigma. Some think you’re talking about the logo, some about reputation or messaging – of course they are all right, well up to a point. We’ve created a two-minute animation that hopefully helps everyone see how your brand adds real value to any business wanting to evolve, grow or simply be the best at what they do.

MedAccess is the first of its kind: a UK based social finance company with the pioneering mission to make global healthcare markets work for everyone.

They supply expertise, advice and analysis to both client companies and partners organisations who share the same vision of better healthcare markets for all: the UN, national governments, NGOs, philanthropists and more.



We worked closely with senior management to define their purpose, values and a brand positioning statement, “Innovative finance for affordable and accessible healthcare.” Once the global, sustainable, visionary nature of the business was captured, we aligned this with a conceptual logo marque and visual identity which led to a compelling new website, a range of document templates, photography and a comprehensive set of brand guidelines.


MedAccess now has the tools to manage its brand and maximise the effectiveness of their communications to help build awareness, trust and loyalty.

“VGROUP helped us to find our voice and project our personality using their
BrandVision Framework”.

Michael Anderson CB
Chief Executive Officer & Board Member


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