After 20 years working its way to the head of the construction industry, Archer-Hoblin saw the downturn as an opportunity to review its strategy and redefine its structure. The firm viewed rebranding as a critical part of its expansion plans, enabling the business to retain a core set of values while giving each subsidiary division its own character. We responded with a fresh identity and robust brand architecture that included a comprehensive suite of marketing collateral for each division.
STRATEGIC BRAND EVALUATION
LOGO & VISUAL IDENTITY
“Thanks for all the hard work… You have shown a great understanding of our business and helped make our complicated hierarchy of businesses easy to understand. We’re very pleased with the outcome and feel that hiring VGROUP was a great choice; please pass on our thanks to the whole team.”