When world-leading claims management firms McLarens and Airclaims merged, the resulting company needed a clear vision and shared values to rally around. We worked in close partnership with the newly-enlarged McLarens to uncover and express these key brand attributes, then put them at the heart of a new corporate identity and suite of marketing communications.
With further acquisitions planned, the brand is flexible enough to welcome new additions to the group. Our comprehensive brand guidelines will ensure total consistency as the company continues to evolve.
STRATEGIC BRAND EVALUATION
LOGO & VISUAL IDENTITY
STATIONERY & LITERATURE
WEBSITE DESIGN & DEVELOPMENT
BRAND LAUNCH PRESENTATION
“McLarens and Airclaims are two strong and established global brands and it was always going to be a challenge to smoothly integrate the two with a new visual identity and common set of brand values. By going back to basics and gaining an understanding of both businesses, with the added pressure of a very tight deadline, VGROUP created a fresh, modern look that have been received positively and will help support the growth of the company well into the future”