Copyright Licensing Agency (CLA)

Simplifying copyright for the UK

Repositioning to reinvigorate

In the increasingly diversified world of copyright, the Copyright Licensing Agency (CLA) had to modernise to meet the needs of customers and copyright owners. With new services and technologies under development, the time was ripe for the CLA to revive its brand from the ground up, to become the UK’s provider of choice for rights, content and licensing.

Following an extensive programme of research, we defined and differentiated the brand through a positioning that made a hearts-and-minds connection with internal and external audiences: Copyright. Made Simple.

BRAND STRATEGY
LOGO & VISUAL IDENTITY
ART DIRECTION
BRAND LANGUAGE GUIDE
LITERATURE & POSTERS
WEBSITE DESIGN GUIDE
BRAND GUIDELINES

CLA Brand Guide Section
CLA Logo Licensing Agency
CLA logo black on white
Copyright Licensing Agency Logo
CLA Logo White on Black
CLA Logo on white

Starting with a new logo, we rolled out CLA’s visual identity across website, print, stationery and exhibition materials. To support future marketing, we developed full brand guidelines, complete with brand language guide. Now CLA has an identity to reflect its strategy, accurately presenting its updated service offer to the world.

CLA Initials From Brand Guide
CLA Literature Covers
CLA Brand Guide Cover
CLA Brand Guide Pages
CLA Website on Laptop
CLA Brochure Cover and Inside Spread
CLA Folder & Stationery
CLA Exhibition Stand & Pop-up Display

“When we were looking for a partner to help us with our company rebrand I was impressed with the methodology and process that the VGROUP proposed. They kept all our stakeholders involved and delivered a brand that truly reflects our mission and our values. I would strongly recommend them.”