It can be hard for organisations with a complex technical offer to articulate their brand essence in a way that reaches people. Recordsure is one such business. Their product is a step change from traditional call-recording software, bringing sophisticated artificial intelligence and speech analytics into the mix.
But as so often, the trick here was to look not at what the technology is, but what it does for people. Seen through this lens, Recordsure were actually redefining an entire market: moving from speech analytics to conversation analytics. From this insight, we created an ‘Intelligent Conversation’ positioning and striking visual identity to give Recordsure the clarity and differentiation the business deserves – and the tools to grow with confidence.
LOGO & VISUAL IDENTITY
INTEGRATED COMMS DESIGN
WEBSITE DESIGN & BUILD
BRAND LANGUAGE GUIDE
“As a cutting-edge start-up technology firm, developing complex artificial intelligence, we needed a brand that matched our capabilities. VGROUP were fantastic at cutting through the complexity of our solution and the variety of markets we operate in to got to the heart of our vision for the future. The result is a simple articulation of our business that works across sectors and a brand that looks professional, trusted and is future-proofed for our planned trajectory. They were incredibly easy to work with, produced quick results and really understood our business – just what we were looking for.”