Cognizant operates at the ever-moving intersection between business and technology, helping companies modernize their tech and processes to gain a competitive edge. Financial services, banking and insurance is a key client sector for Cognizant in the UK, and this is where we were asked to help.

Our task was to help transform the style and tone of the division’s marketing communications. The challenge was to create standout appeal while remaining in line with the corporate brand identity. We developed a distinctive suite of bespoke illustrations, infographics and iconography to lift the marketing to a new level.