New Era Education
Global education technology
The New Era group opens a world of possibilities in education from offices in the UK, Australia, New Zealand and the US. At the heart of their offer is a cloud-based suite of education tools, resources and analytical data. Our challenge: To name, position and communicate these modules to the market.
Our strategic branding methodology uncovered compelling truths about the New Era vision, mission and values. These insights inspired an exciting new visual identity that united the six freshly-named Able+ modules under the tagline ‘Smarter Education’.
BRAND PROPOSITION
BRAND POSITIONING
LOGO AND VISUAL IDENTITY
ICONOGRAPHY DESIGN
INTEGRATED COMMS DESIGN
RESPONSIVE WEBSITE DESIGN
BRAND LANGUAGE
BRAND GUIDELINES
“We approached VGROUP with a very demanding brief in very short timescales. Having looked at a number of possible companies we decided to go with VGROUP as they seemed to immediately understand our requirements, were easy to work with and focused on the brief in hand. We have been delighted with the results and are defiantly planning to work with them again in the future.”
The company now has a powerful brand identity, together with an easy-to-follow toolkit to help sell Able+ into a rapidly changing market – a New Era for Smarter Education.
