Insights

After 20 years of successful trading, Adept Recruitment realised their brand was looking old fashioned. It no longer reflected what they did, or how well they did it. It was time to change.

In a busy, diverse and competitive landscape, creating a difference in the recruitment sector is essential. Our competitor research revealed clichéd stock imagery and information overload. We took a disarmingly simple and direct approach to align Adept’s new logo and visual identity with its core values and brand personality.

The new identity is now integrated across all communications including a new website which has set the bar higher for its competitors and as all progressive brands should do, it is leading the way for others to follow.