Branding inside-out

Operating at the forefront of business systems technology, BMN had ambitious plans for growth. The only thing standing in their way was an uninspiring name and a brand identity that lacked meaning and failed to communicate their expertise.

We began by defining their brand and positioning. The name ‘Intelogy’ was conceived from uncovering the core insight: ‘Intelligently Enabled Business Technology’.




Project scope included brand strategy, naming, logo, visual identity, stationery, presentation templates, website design and signage as well as planning, designing and project managing their office environment. From wall colours, furniture and fabrics to lighting, signage and manifestations, the results have increased efficiency, boosted morale and given the marketing team the tools they needed to grow the business.

Read more about Intelogy’s branded interior.

VGROUP understood us. They recognised what we were trying to achieve and worked with us to develop a new identity that much more effectively reflects our core values and services. They provided reassurance and leadership throughout a comprehensive rebranding and office refurbishment programme bringing relevant experience, empathy and a flexible approach. Their creative services, design concepts and communications were backed up by a depth of analysis, consideration and thought. Ultimately, it was their commitment to getting things right that we valued the most. VGROUP worked with us to transform our company and they have undoubtedly helped place Intelogy firmly on the path to future growth.

Ryan Green | Managing Director