Hemi Connect operates at the sharp end of digital retail, providing online retailers and brands with seamless access to the largest number of marketplaces globally. It’s a fast-growing company with a great story that we were asked to tell through a new B2B brand and website.
We began with the UI design, getting to know the platform and developing insights on user journeys, navigation and look and feel to optimise the user experience. Next, we carried out research with decision makers to pin down the building blocks of the brand strategy. Two powerful words emerged: Sell Everywhere. Visually, we developed a versatile identity that expresses the seamless global integration at the heart of the product offer.
“We have a great product but were struggling to shape the brand strategy and create the visuals around it. In our work with VGROUP it was clear from the start that they take the extra mile to understand us the right way first and then develop the brand identity that is the perfect depiction of what Hemi Connect is. The visuals and UI rebranding went as smooth as working with people within our own team. We are very grateful to VGROUP who also helped us unravel and polish our brand language.”
Danail Deltchev | Hemi Connect | Chief Executive Officer
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