Corporate Branding: Lessons for SMEs

Corporate branding is a crucial aspect of any business, regardless of its size or industry. It is the process of creating a unique identity and reputation for a company that sets it apart from its competitors. While blue-chip companies have been known to invest heavily in their branding efforts, small and medium-sized enterprises (SMEs) can also learn from their strategies and reap the benefits of a well-crafted brand identity.

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