News / acumen

Sometimes marketers tell us it’s hard to explain why having a strong brand is so important to a B2B business, especially when trying to secure budgets from Directors for whom branding can be something of an enigma. Some think you’re talking about the logo, some about reputation or messaging – of course they are all right, well up to a point. We’ve created a two-minute animation that hopefully helps everyone see how your brand adds real value to any business wanting to evolve, grow or simply be the best at what they do.

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