The sound of rustling packets in the afternoon has become all too familiar recently with our studio’s continued weakness for Allsorts. And we’re sure the new packaging design by Bond Creative will fuel their love for liquorice even more. Appealing to the taste buds as well as the eye, Bond have successfully designed packaging that communicates the unmistakeable contents with simple, iconic detail in bright colours which really pop on the black background of these lovely little boxes. Described by Bond as a “bold and playful packaging design that allows consumers to easily identify the different varieties”. We couldn’t agree more!
I bet some of you will still remember Bertie Basset: