News / acumen

Block Recruit Brand Identity

Block Recruit is a new, specialist recruitment company working within the Block Management industry. They continuously source, headhunt and talent spot to find the best candidates for their clients taking a personal interest in their careers as well as promoting their client’s brands. The straplines “Your career matters to us” and “Promoting your brand to top talent” encapsulate their personal approach and quality offer.

Our initial brand positioning work ensured alignment of their visual identity to their key values – traditional with a classic, open and honest professionalism. A dark blue and gold colour palette was selected and a simple, sophisticated symbol designed using a ‘B’ to hint at block buildings and to support a logotype for the name that is down to earth and clear.

Their brand identity is the first step to enable Block Recruit to build on its reputation and project professionalism to everyone who comes into contact with the company.

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