Retail reimagined: name and identity

Our bold and confident logo design followed a naming and strategic brand positioning exercise defining Azneo’s guiding principles and beliefs. We worked with the Azneo team from Asia, developed brand language guidelines and a visual identity guide including fonts and colour palette. Their fresh, new visual style manifested in a new e-commerce website –

Azneo get it. People want to shop ethically produced, hand made products from around the world. They’ve got big dreams, dreams of making the world a better place. But for now, they’re focused on making the world of retail a healthier, happier environment, where shoppers and artisans both win; bridging the gap between talented creators the world over and ethical shoppers, both of whom deserve more than the old retail landscape is offering. They’re rewriting the rules of retail.