One of the many positive changes was the addition of a careers section on the website to provide potential candidates with the ability to apply online. Investance quoted: “One of our most successful outcomes of the rebrand was attracting attention from candidates. We received over 450 direct applicants through the website (through our old website there were zero jobs advertised). We have hired two people who directly applied. The savings made from reduced advertising costs and agency fees run into the €000’s”.
It was also nice to know that our rebrand has been shortlisted in the Transform Awards – Europe’s biggest celebration of excellence in branding, repositioning and brand transformation. We’re keeping our fingers crossed we win the Gold! (watch this space).