Insights

Another clever design for Walkers’ new nuts range TigerNuts when I saw this I was immediately drawn to the product name which is spelt out on the pack using type that morphs into the face of a tiger.

The colours of the bags, the illustrative design used to recreate the markings of a tiger and the typeface used cleverly comes together to give that all important impact on the shelf and instant brand recognition. See if you can spot the bags when you’re next at the supermarket!