Solsta
Trusted partner to electronics innovators
Solsta plays an enormous role in the world of tech innovation by distributing some of the smallest items money can buy: semiconductors and related components and modules. It’s an essential player in the electronics community, bringing together inventors and entrepreneurs to turn ideas into plans, and plans into products.
The company came to us in its previous incarnation as Solid State Supplies, looking for a name change and a reinvention of its brand to articulate more boldly its unique position in the market.
BRAND STRATEGY
NAMING
LOGO & VISUAL IDENTITY
LITERATURE
FORM TEMPLATES
SIGNAGE DESIGN
LAUNCH VIDEO
BRAND GUIDELINES
BRAND LANGUAGE GUIDE
We proposed Solsta as a modern, dynamic contraction of Solid State Supplies. An echo of the original name, Solsta is contemporary, memorable and, in its astrological allusions, a definite shining light in the sector.
Our new logo cleverly captured Solsta’s centricity within the electronics community, through an instantly identifiable symbol representing customers, suppliers and Solsta’s place between them. Our strapline – The vital component – powerfully reinforced this new brand positioning.
“When we began our re-branding journey, we realised quite early on that we needed to get some expertise and outside perspective to help guide us along the journey. VGROUP were recommended to us by our PR agency, who had worked successfully with them in the past. The level of knowledge, expertise and support VGROUP have brought to the process has been outstanding. I can’t see how we could have achieved the great results that we have, without their help.”