Insights
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Recordsure helps organisations understand and optimise their customer interactions, bringing trust, transparency, and efficiency to every conversation. It’s difficult for organisations with a complex technical offer to articulate their brand essence. Recordsure is one such business. Their product is a step change from traditional call recording software, bringing sophisticated artificial intelligence and speech analytics into the mix.
After completing Recordsure’s re-brand, VGROUP were asked to design and develop an animation to introduce Recordsure’s three solutions – Capture, Classify and Assure. The sequence combines screen recordings of the key features alongside our developed suite of animated icons.
The animation can be seen on their new website www.recordsure.com and is a logical and striking evolution of the brand, expanding and catering to Recordsure’s prospects and exhibition needs. The sequence and collaboration was a joy to work on and we think you’ll agree, the animation more than makes the cut.
Recordsure’s animation can also be viewed here.
It’s helpful to have some ideas, thoughts and a voice that can validate and support the principles behind developing your brand. This months ACUMEN from VGROUP explores the importance and advantages in adopting social media as an intrinsic part of your marketing process in B2B businesses.
Download – Making brands social. Getting brands talking.
It’s the worst job for any agency but here it is – our new revamped website. Slicker, technically the bee’s knees and a showcase of brands we’ve created or regenerated. It works great on mobiles, is easy to upload new work and we’re happy bees – although the sting in the tail was how long it took – sound familiar creatives?
The refreshed website showcases a brand new homepage, outlining VGROUP’s focus on aligning brand strategy, design and communications. An overhaul on the existing portfolio section consists of an introduction to client sectors and clearer navigation throughout. All in all, we hope the outcome is a more enjoyable user experience that makes every client project special.
Check it out for yourself at vgroup.com
