Insights

Stelfox are an Executive Search consultancy focusing solely within global Life Sciences. They are committed to providing solutions and creating opportunities through innovation and collaboration.

Following their Queen’s Award for Enterprise and a recent brand review by VGROUP, they decided to change their name from Stelfox to Haybury using our NameTag™ framework. We helped them select a name they felt comfortable with and reflected their culture and values. We then updated their logo, evolved their familiar ‘arrow’ identity and aligned key brand messaging to their strategic ambitions, namely; a focus on quality, global expansion, sector specialisms, personalised service and an ethos of empowering development.

To celebrate the launch of the new brand and this exciting phase of expansion we delivered to their office a little surprise on the launch day that we’re told went down rather well…

For those of you that are brand believers (join the club), it’s helpful to have some ideas, thoughts and a voice that can validate and support the principles behind developing your brand. This ACUMEN paper explores the role of brand guidelines in brand development and how they haven’t caught up with technology.

Download – Brand Guidelines: finding the one good reason

Advanced Cancer Diagnostics mission is to make available, to as wide an audience as possible in the UK and Ireland, Chronix Biomedical’s cancer diagnostics technology. Following a recommendation from a long-standing client, they approached us to develop a new brand identity to reflect their belief that their breakthrough technology using DNA testing, will lead to better patient outcomes.

The logo reflects the well-recognised DNA symbol with a modern twist which has been used as an engaging pattern. The symbol has been combined with a timeless logotype and applied across stationery, literature and website design concepts.

The result has enabled ACD to pioneer the Chronix Biomedical’s cancer diagnostics technology and present a highly professional image to doctors, professors and oncologist within the NHS, PMI sector, high-end corporate and middle to high net worth private sector.

The word Brand gets thrown around carelessly these days, with all kinds of different definitions being offered.

It’s your ‘promise’, or your reputation. It’s your logo, or alternatively it’s the values you stand for. ‘It’s everything we do!’ Except that everything you do is really just… everything you do!

Most of these definitions have some merit, but they tend to focus on some areas to the exclusion of others. Nobody would question that reputations matter, for instance. But the person who brings up the homepage of your website isn’t greeted by your reputation.

For those of you that are brand believers (join the club), it’s helpful to have some ideas, thoughts and a voice that can validate and support the principles behind developing your brand. In this ACUMEN paper we explore the meaning of brand and why it matters. Let us know what you think…

Download – The meaning of brand and why it matters