Insights
The New Era group opens a world of possibilities in education from offices in the UK, Australia, New Zealand and the US. At the heart of their offer is a cloud-based suite of education tools, resources and analytical data. Our challenge: To name, position and communicate these modules to the market.
Our BrandVision™ framework uncovered compelling truths about the New Era vision, mission and values. These insights inspired an exciting new visual identity that united the six freshly-named Able+ modules under the tagline ‘Smarter Education’.
The company now has a powerful brand identity, together with an easy-to-follow toolkit to help sell Able+ into a rapidly changing market – a New Era for Smarter Education.
“We approached VGROUP with a very demanding brief in very short timescales. Having looked at a number of possible companies we decided to go with VGROUP as they seemed to immediately understand our requirements, were easy to work with and focused on the brief in hand. We have been delighted with the results and are defiantly planning to work with them again in the future.”
Dawn Mulholland
Chief Executive Officer
New Era Education
Sometimes images speak louder than words. Beautiful architecture made visible in a new website for Russ Drage Architects (RDA).
As Architects we would be the first to admit to being pedantic clients but the team at VGROUP were patient, accommodating and innovative – so eventually we ended up with exactly the product we wanted. Clients and colleagues have been very complimentary and we are delighted with our new website.
Joanne Drage
For and on behalf of
Russ Drage Associates
www.russdrage-architects.com
We love it when our clients take the brands we create and use them in creative ways so it was great to see how Plan Insurance are promoting their services at various events around the country. The fully wrapped Caterham Seven looks fast even standing still!!
Since 1996, Chandlers have been providing enforcement agency services and revenue collection for governmental authorities, the legal system and commercial sector across England and Wales.
Their constant pursuit of excellence and innovative approach has helped them establish a position as one of the leading companies in the industry – all they needed was a brand identity and marketing collateral to match the quality of their service and to celebrate 20 years of success.
We uncovered the compelling truth at the heart of their brand – Enforcement & Recovery. The Right Way. This core insight captures the essence of Chandler’s culture and values.
Working closely with the management and using our BrandVision™ framework, we helped Chandlers develop a clearer vision and mission. We defined their brand personality, tone of voice and messaging platform and designed a new brand identity that we’ve applied to stationery, brochures, advertising, sales presentations and a new website – www.chandlers.ltd.uk
We are continuing to support and advise Chandlers, helping them to keep their brand consistent and appealing and to grow their brand over time.
