News / acumen

ACUMEN: Making brands social. Getting brands talking.

 

It’s helpful to have some ideas, thoughts and a voice that can validate and support the principles behind developing your brand. This months ACUMEN from VGROUP explores the importance and advantages in adopting social media as an intrinsic part of your marketing process in B2B businesses.

Download – Making brands social. Getting brands talking.


It’s the worst job for any agency but here it is – our new revamped website. Slicker, technically the bee’s knees and a showcase of brands we’ve created or regenerated. It works great on mobiles, is easy to upload new work and we’re happy bees – although the sting in the tail was how long it took – sound familiar creatives?

VGROUP Website

 

The refreshed website showcases a brand new homepage, outlining VGROUP’s focus on aligning brand strategy, design and communications. An overhaul on the existing portfolio section consists of an introduction to client sectors and clearer navigation throughout. All in all, we hope the outcome is a more enjoyable user experience that makes every client project special.

Check it out for yourself at www.vgroup.com

VGROUP website

 

SaveSave

SaveSaveSaveSave

SaveSave


Stelfox are an Executive Search consultancy focusing solely within global Life Sciences. They are committed to providing solutions and creating opportunities through innovation and collaboration.

Following their Queen’s Award for Enterprise and a recent brand review by VGROUP, they decided to change their name from Stelfox to Haybury using our NameTag™ framework. We helped them select a name they felt comfortable with and reflected their culture and values. We then updated their logo, evolved their familiar ‘arrow’ identity and aligned key brand messaging to their strategic ambitions, namely; a focus on quality, global expansion, sector specialisms, personalised service and an ethos of empowering development.

Haybury Logo

 

To celebrate the launch of the new brand and this exciting phase of expansion we delivered to their office a little surprise on the launch day that we’re told went down rather well…

 


Acumen: Brand Guidelines – finding the one good reason

For those of you that are brand believers (join the club), it’s helpful to have some ideas, thoughts and a voice that can validate and support the principles behind developing your brand. This ACUMEN paper explores the role of brand guidelines in brand development and how they haven’t caught up with technology.

Download – Brand Guidelines: finding the one good reason


Newsletter

Subscribe for our quarterly newsletter to keep up with our latest news, views and insights.